Creative Portfolio: Utah Transit Authority

Even its detractors must grudgingly admire advertising’s ability to give any sales pitch a sexual twist. Public transit, after all, is as innately unsexy a category as one can imagine. People buy cars specifically so they can stop taking the bus and drive off to dark byways for trysts. Thus, this ad is hitting the competition where it lives! From the standpoint of the Utah Transit Authority, people who ride the bus (rather than clogging the roads with their cars) are behaving in a socially beneficial way.