Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
People complain that advertising tries to hoodwink them, but they’re often cheerfully complicit in ads’ fantasies. Here’s a case in point. If you’re theharried parent of a toddler, no gadget on earth is going to make you unharried. For that very reason, though, it’s nice to pretend you’re just one purchase away from bringing order to your chaotic life. Of course, the ad is more circumspect in what it explicitly states. “Life is hard. This is easy.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in