Creative: New Campaigns: Living Made Cybill

Toth Casts Shepherd In Role of ‘Easy Spirit’
Agency: Toth Brand Imaging, Concord, Mass.
Client: Easy Spirit, White Plains, N.Y.
Creative Director: Michael Toth
Art Director: Joanne Reeves
Copywriter: Janet Champ
Producer: Derek Ruddy
Production Co.: Venus Entertainment, New York
Director: Matthew Rolston
Iher one-woman stage show, Cybill Shepherd says she only wears high-heeled shoes nowadays when “they’re pointing toward the ceiling.” That brassy self-confidence has landed the 48-year-old actress the starring role in a TV campaign created by Toth Brand Imaging for women’s footwear maker Easy Spirit.
“We want to give the brand a fresh look and perspective,” says Toth art director Joanne Reeves, “and there’s nothing more modern for women than simplicity–and refusing to wear painful shoes.”