Myth of the Surfer

Guinness spot toasts waiting

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David Ogilvy once called Guinness ads “part of the warp and woof of English life.” From John Gilroy’s pint-balancing toucan to Rutger Hauer’s “Pure Genius,” the ads are as popular in Britain as shepherd’s pie, and as resilient as the Queen Mum.

In its second Guinness TV spot for the U.K. market, Abbott Mead Vickers/BBDO in London adds to the brand’s mystique, hitting viewers with the warp of poetic narration and woof of spectacular special effects.

The

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