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Jingles may be out of fashion, but there are people who still believe in the power of a catchy tune. “Advertisers are currently struggling to break through the clutter. I wouldn’t be surprised to see advertising with original music come back in vogue,” says Steve Bowen, director of business development at Merkley Newman Harty in New York and general manager of J. Walter Thompson when Linda Kaplan Thaler worked there.
If Bowen’s right, Kaplan Thaler may be poised to take advantage.
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