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A shocking new Nike ad features maimed athletes
Beauty is in the eye of the beholder. Or the ear. Or the fingertip.
An image of a champion wrestler with cauliflower ear or a hockey player with a missing front tooth doesn’t fit the conventional definition of beauty. But to athletes–like the warriors of old–scars are badges of honor.
A new Wieden & Kennedy spot directed by Frank Budgen for Nike celebrates those battle scars to the strains of “You Are So Beautiful.”
The 30-second ad, which broke during the baseball playoffs, juxtaposes images of seven athletes proudly showing their scars, to a new recording of the 1970s pop hit.
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