Creative Focus: History

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Cigarette advertising has enjoyed an eclectic past but faces a precarious future. Ads have come a long way since the days when Lucky Strikes touted “Reach for a Lucky instead of a sweet.” Detractors would simply like them to go away.
1929 Lucky Strike: Introduced in 1916, Lucky targets women by using the promise of weight loss.
1935 camel: The first modern cigarette brand, Camel uses endorsements to show that smoking is not a health risk.

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