At first, you might think you're watching Nissan's 'Toys' commercial as a doll couple maneuvers a tiny red sports car along a driveway. Then a full-size Acura approaches. Voiceover: 'How well did the Nissan 240 SX perform in a recent study? Not as well as we did.' The female doll registers surprise as the Acura squashes the Nissan.
AGENCY: DeVito/Verdi, New York
CREATIVE DIRECTOR: Sal DeVito
ART DIRECTORS/COPYWRITERS: Abi Aron, Aaron Eiseman
AGENCY PRODUCER: Robyn Boardman
DIRECTOR: Doug Taub
A Seeing Eye dog and its blind owner walk along New York streets. This dog, the owner tells us, 'knows more shortcuts than a cab driver.' At home, the man dishes out Alpo and says of his best friend, 'I plan on having him around for a long time.' Tagline: 'A great dog deserves Alpo.'
TITLE: Seeing Eye Dog
AGENCY: Dailey & Associates, Los Angeles
CORPORATE CREATIVE DIRECTOR: Cliff Einstein
CREATIVE DIRECTOR Mike Faulkner
ART DIRECTOR Dennis Hodgson
COPYWRITER: Lisa Kleckner
AGENCY PRODUCER: Joe Stanley
PRODUCTION CO.: Dark Light Pictures
DIRECTOR: Caleb Deschannel
In spot reminiscent of the movie Koyaanisqatsi, scored by Philip Glass, we see a toddler being tossed in the air. 'When you were little, flying was special,' says a female voiceover. 'It still can be.' Superimposed titles list Asiana Airlines' special services: Sleeper First Class and Premier Business Class.
TITLE: Joy of Flying
AGENCY: Campbell-Ewald, Los Angeles
CREATIVE DIRECTOR: Lance Mald
ART DIRECTOR: Chip Kettering
COPYWRITER: Bob Ancona
AGENCY PRODUCER: Betty Meadows
PRODUCTION CO.: Ritts/Hayden
DIRECTOR: Carlton Chase
EDITOR: Spencer Susser, Rock Paper Scissors
MUSIC: John Trivers, Liz Myers, Trivers/Myers Music
Three girls want to go to the beach, but their mother says she has to attend an important meeting. Then Mom picks up her mobile phone, and, to the tune of Cyndi Lauper's 'Girls Just Wanna Have Fun,' the family hits the dunes. On the beach, the mother gets a phone call, and one of her daughters shrieks, 'It's time for a meeting!'
AGENCY: Young & Rubicam, New York
CREATIVE DIRECTOR/ART DIRECTOR: Tom Pratt
CREATIVE DIRECTOR Gordon Bowen
COPYWRITER: Kurtis Glade
AGENCY PRODUCER: Roseanne Horn
PRODUCTION COMPANY: Gartner
PRODUCTIONS DIRECTOR: James Gartner
The Chevy Venture minivan has a separate front and rear sound system. So while the parents in the front seat are singing along to 'Old MacDonald,' the baby in the back is singing along to Italian opera. The high culture sinks in. At the end of the spot, the baby says, 'Andiamo, mama!'
AGENCY: Campbell-Ewald, Warren, Mich.
EXECUTIVE CD: Bill Ludwig
CREATIVE DIRECTORS: Don Gould, Jim Gorman, Joe Puhy
ART DIRECTOR: Marie Abraham
COPYWRITER: David Goldberg
AGENCY PRODUCER: Jim Gilmore
PRODUCTION CO.: Propaganda Films
DIRECTOR: David Kellogg
MUSIC HOUSE Elias & Associates
DAYTON HUDSON CORP.
Marshall Field's Field Days Sale is big. To remind us of its size, this spot shows items towering over Chicago. We see huge shoes riding on an elevated train, a large-scale jacket hanging from a lamppost, a monstrous fork and knife leaning against a building, as well as other enormous department store items.
AGENCY: Martin/Williams, Minneapolis
CREATIVE DIRECTOR: Lyle Wedemeyer
ART DIRECTOR: Pam Mariutto
COPYWRITER: Christoper Wilson
PRODUCER: Patti Petrich
PRODUCTION COMPANY: Buck Holzemer Productions
DIRECTOR Buck Holzemer
EDITOR: Scott Ferril, Martin/Williams Chop Shop
TECHNICAL EFFECTS: Jake Parker, Lamb & Co.
MUSIC: Needle Drop
Two men on a fishing boat watch as a Hyundai comes out of the ocean, slaloms between their net floats and dives under the boat. 'Tiburon,' you see, means 'shark,' and this is a sleek, muscular car. Voiceover: 'It's a whole new Hyundai.'
TITLE: Greast White
AGENCY: Bates USA West, Irvine, Calif.
CREATIVE DIRECTOR: Richard Butt
ASSOCIATE CD: Mike Anderson
ART DIRECTOR: John Bernardin
COPYWRITER: Lee Oliver
EXECUTIVE PRODUCER: Sharon Jones VonHulsebus
PRODUCTION CO.: Big Eye Films
DIRECTOR: Buddy Cone
COMPOSITING: Animal Logic
MUSIC: Wojahn Brothers
A nouveau Berliner type talks about 'meine shopping cart chair,' which is 'made to sit and made to roll.' The guy pretends he's in a supermarket, shopping for treats for his stuffed dog, Stinky. Voiceover: 'Sometimes all you want is a piece of furniture you can actually sit on.' Tagline: 'Ikea. Stuff you can use.'
TITLE: Shopping Cart Chair
AGENCY: McCann-Erickson, Seattle
CREATIVE DIRECTOR: Jim Walker
ART DIRECTOR: Karla Childers
COPYWRITER: Bobby Pearce
AGENCY PRODUCER: Stacy Chatfield
PRODUCTION COMPANY Crash Films
DIRECTOR Billy Kent
KEDS MAGIC RAYS
Set in an animated forest and accompanied by a folky song, this spot gets across the idea that Keds Magic Rays shoes are fun for kids. After all, what could be boring about shoes that 'change colors in the sun'?
TITLE: Magic Forest
AGENCY: Foote, Cone & Belding, San Francisco
EXECUTIVE CREATIVE DIRECTOR: Paul Wolfe
GROUP CREATIVE DIRECTOR/COPYWRITER: Jeff Iorillo
ASSOCIATE CD/ART DIRECTOR: Doug Patterson
AGENCY PRODUCER: Kate Lee
PRODUCTION/ANIMATION COMPANY: H-Gun Labs
DIRECTOR/EDITOR/HEAD ANIMATOR: Patrick Siemer
ANIMATOR Adrian Dimond
MUSIC/SOUND DESIGN: Jim Colao, Robert Coddington
Using a Kodak FunSaver, a girl takes pictures of what she sees on Saturday: her feet, her dog, her bowl of cereal, her aerobicizing parents. When she gets the photos developed, a museum curator offers to buy the prints for a hundred grand. At the big art opening, a critic asks what she'll do next. 'Sunday,' she says.
AGENCY: Ogilvy & Mather, New York
CD/ART DIRECTOR: Rick Boyko
ART DIRECTOR/PRODUCER Lance Doty
ART DIRECTOR/CW: David Fowler
PRODUCTION CO. Propaganda Films
DIRECTOR: David Kellogg
EDITOR: Chris Franklin, Big Sky
MUSIC: Jonathan Elias
Talk about personification. Here, the Brooklyn Bridge speaks in a raspy New York accent to a Lexus. 'You think you could take me?' the bridge asks. 'You want a piece of me? Let's go. You or me. Right now.' The car negotiates the roadway, passing over a muddy pothole. The ES 300, says the voiceover, is 'undeniably smooth, ever luxurious.'
TITLE: Brooklyn Bridge
AGENCY: Team One, El Segundo, Calif.
CREATIVE DIRECTORS: Tom Cordner, Mark Monteiro
ASSOCIATE CREATIVE DIRECTOR/ART DIRECTOR: Steve Levit
ASSOCIATE CREATIVE DIRECTOR/COPYWRITER: Rob Schwartz
AGENCY PRODUCER: Jack Epsteen
PRODUCTION COMPANY: HSI
DIRECTOR: Jim Sonzero
EDITOR: Stuart Wax, SW & Co.
MUSIC: Jill Fraser
SOUND DESIGN: Ron Denke, Primal Scream
The Miller Lite wackiness continues. Here, an elderly man tries to impress a younger woman at a bar by tossing what looks like a beer nut into the air and lunging for it with his teeth. He fails to catch the flying object, so he slaps the back of his head and dislodges his dentures. The dentures land in his hand, clamped onto the nut.
AGENCY: Fallon McElligott, Minneapolis
CREATIVE DIRECTOR: Bill Westbrook
ART DIRECTOR: Ellen Steinberg
COPYWRITER Dean Buckhorn
AGENCY PRODUCER: Hope Covington
PRODUCTION COMPANY: Atherton & Associates
DIRECTOR: David Deneen
The MacKenzie Brothers, played by Rick Moranis and Dave Thomas, call the shots in this spot. We learn they are making this commercial for free beer. They introduce clips of upscale people enjoying Molson Golden and bring in the 'slogan guy,' who says, 'Molson Golden. The best there is. From Canada.'
AGENCY: Young & Rubicam, New York
CREATIVE DIRECTOR: Manny Perez
ART DIRECTOR: Nelson Martinez
COPYWRITER: Randy Van Kleeck
EXECUTIVE PRODUCER: Sande Breakstone
PRODUCTION CO.: Coppos Film
DIRECTOR: Brent Thomas
At a support group, abnormally fast people (athletes, a Federal Express delivery man and a speedy chef) talk about their quickness. One, the baseball player Kenny Lofton, doesn't seem so confident. The group leader, played by Jan Hooks, says, 'We can't like you until you like you.' The product, of course, is Nike Zoom Air.
TITLE: Support Group Intro
AGENCY: Wieden & Kennedy, Portland, Ore.
CREATIVE DIRECTORS: Jamie Barrett, Larry Frey
ART DIRECTOR: Kilpatrick Anderson
COPYWRITER: James LeMaitre
AGENCY PRODUCER: Lisa Jokanovich
PRODUCTION COMPANY X-Ray Productions
DIRECTOR: Jesse Peretz
EDITOR Gordon Carey, FilmCore
For a difficult shot, one golfer tells another to use a double-headed wedge. It works like a razor, he says. The first blade cuts, the second blade lifts. Problem is, the club slices the ball in half. Ping, on the other hand, offers ideas that work.
TITLE: Double Wedge
AGENCY: The Martin Agency, Richmond, Va.
CREATIVE DIRECTOR: Hal Tench
ART DIRECTOR Sean Riley
CREATIVE SUPERVISOR/COPYWRITER: Joe Alexander
AGENCY PRODUCER: Joseph Pistorio
PRODUCTION COMPANY Crossroads
DIRECTOR: Mark Story
New York sidewalk vendors are asked how they would respond to a new store, which has aisles and aisles of merchandise and never feels crowded. A weasel seller says, 'Unless you're looking to buy a weasel, get (lost).' A doughnut vendor says, 'We like here a small place.' Target is the sane alternative.
AGENCY: Kirshenbaum Bond & Partners, New York
EXECUTIVE CD Bill Oberlander
ASSOCIATE CD Brendan Donovan
ART DIRECTOR Tom Kuntz
COPYWRITER Mike Maguire
PRODUCER: Liz Graves
PRODUCTION COMPANY Johns + Gorman Films
DIRECTOR Jeff Gorman
Singer Tom Jones has been put in charge of the Angels. In this case, Angels refers not only to a group of unearthly models, but also to a line of bras and panties from Victoria's Secret. 'I've had underwear thrown at me my whole life,' says Jones from his perch on a cloud, 'but never Victoria's Secret.'
TITLE: Tom in Heaven
AGENCY: Tarlow Advertising, New York
CREATIVE DIRECTORS: Dick Tarlow, Ed Razek
ART DIRECTOR: Carol Clark
COPYWRITER: Richard Jonas
DIR. OF BROADCAST: Tanya English
ASST. PRODUCER: Julie Gagliardi
PRODUCTION CO.: Ritts/Hayden
DIRECTOR: Herb Ritts
EDITOR: Chad Sipkin
In this gold-tinged spot, a Volvo cruises along a desert highway. The car slows for a picnicking family, freezes in front of a camera set up for a fashion shoot, and stops for schoolgirls crossing the pavement. The message is that Volvo is stylish, yet safe.
TITLE: The Road Ahead
AGENCY: Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York
CREATIVE DIRECTOR0: Ron Berger
ART DIRECTOR: Michael Lee
COPYWRITER: Tony Gomes
AGENCY PRODUCER Christina deLouise
PRODUCTION COMPANY: Smillie Productions
DIRECTOR: Peter Smillie
On an Oprah-style talk show, a motorcycle daredevil who's had a bad accident tells how he couldn't get to Western Union to send money to his mother. An audience member says sarcastically that he could have phoned in his order with a credit card. Unexpectedly, his mother appears on stage, riding a motorcycle. But since she didn't receive money for new brakes, she crashes.
AGENCY: Lowe & Partners/SMS, New York
CHAIRMAN, CHIEF CREATIVE OFFICER: Lee Garfinkel
CREATIVE DIRECTOR/ART DIRECTOR: Earl Cavanah
CD/COPYWRITER: Tom Thomas
AGENCY PRODUCER: Chris Coccaro
PRODUCTION CO.: HKM Productions
DIRECTOR: Noam Murro
EDITOR: Lori Quirk, First Edition
Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED