Creative Focus: BEST SPOTS

MARCHACURA DEALERSAt first, you might think you're watching Nissan's 'Toys' commercial as a doll couple maneuvers a tiny red sports car along a driveway. Then a full-size Acura approaches. Voiceover: 'How well did the Nissan 240 SX perform in a recent study? Not as well as we did.' The female doll registers surprise as the Acura squashes the Nissan.TITLE: BovyAGENCY: DeVito/Verdi, New YorkCREATIVE DIRECTOR: Sal DeVitoART DIRECTORS/COPYWRITERS: Abi Aron, Aaron EisemanAGENCY PRODUCER: Robyn BoardmanDIRECTOR: Doug Taub_____________________________________________ALPOA Seeing Eye dog and its blind owner walk along New York streets. This dog, the owner tells us, 'knows more shortcuts than a cab driver.' At home, the man dishes out Alpo and says of his best friend, 'I plan on having him around for a long time.' Tagline: 'A great dog deserves Alpo.'TITLE: Seeing Eye DogAGENCY: Dailey & Associates, Los AngelesCORPORATE CREATIVE DIRECTOR: Cliff EinsteinCREATIVE DIRECTOR Mike FaulknerART DIRECTOR Dennis HodgsonCOPYWRITER: Lisa KlecknerAGENCY PRODUCER: Joe StanleyPRODUCTION CO.: Dark Light PicturesDIRECTOR: Caleb Deschannel_____________________________________________ASIANA AIRLINESIn spot reminiscent of the movie Koyaanisqatsi, scored by Philip Glass, we see a toddler being tossed in the air. 'When you were little, flying was special,' says a female voiceover. 'It still can be.' Superimposed titles list Asiana Airlines' special services: Sleeper First Class and Premier Business Class.TITLE: Joy of FlyingAGENCY: Campbell-Ewald, Los AngelesCREATIVE DIRECTOR: Lance MaldART DIRECTOR: Chip KetteringCOPYWRITER: Bob AnconaAGENCY PRODUCER: Betty MeadowsPRODUCTION CO.: Ritts/HaydenDIRECTOR: Carlton ChaseEDITOR: Spencer Susser, Rock Paper ScissorsMUSIC: John Trivers, Liz Myers, Trivers/Myers Music_____________________________________________AT&TThree girls want to go to the beach, but their mother says she has to attend an important meeting. Then Mom picks up her mobile phone, and, to the tune of Cyndi Lauper's 'Girls Just Wanna Have Fun,' the family hits the dunes. On the beach, the mother gets a phone call, and one of her daughters shrieks, 'It's time for a meeting!'TITLE: BeachesAGENCY: Young & Rubicam, New YorkCREATIVE DIRECTOR/ART DIRECTOR: Tom PrattCREATIVE DIRECTOR Gordon BowenCOPYWRITER: Kurtis GladeAGENCY PRODUCER: Roseanne HornPRODUCTION COMPANY: GartnerPRODUCTIONS DIRECTOR: James Gartner_____________________________________________CHEVY VENTUREThe Chevy Venture minivan has a separate front and rear sound system. So while the parents in the front seat are singing along to 'Old MacDonald,' the baby in the back is singing along to Italian opera. The high culture sinks in. At the end of the spot, the baby says, 'Andiamo, mama!'TITLE BabyAGENCY: Campbell-Ewald, Warren, Mich.EXECUTIVE CD: Bill LudwigCREATIVE DIRECTORS: Don Gould, Jim Gorman, Joe PuhyART DIRECTOR: Marie AbrahamCOPYWRITER: David GoldbergAGENCY PRODUCER: Jim GilmorePRODUCTION CO.: Propaganda FilmsDIRECTOR: David KelloggMUSIC HOUSE Elias & Associates_____________________________________________DAYTON HUDSON CORP.Marshall Field's Field Days Sale is big. To remind us of its size, this spot shows items towering over Chicago. We see huge shoes riding on an elevated train, a large-scale jacket hanging from a lamppost, a monstrous fork and knife leaning against a building, as well as other enormous department store items.TITLE: BigAGENCY: Martin/Williams, MinneapolisCREATIVE DIRECTOR: Lyle WedemeyerART DIRECTOR: Pam MariuttoCOPYWRITER: Christoper WilsonPRODUCER: Patti PetrichPRODUCTION COMPANY: Buck Holzemer ProductionsDIRECTOR Buck HolzemerEDITOR: Scott Ferril, Martin/Williams Chop ShopTECHNICAL EFFECTS: Jake Parker, Lamb & Co.MUSIC: Needle Drop_____________________________________________HYUNDAI TIBURONTwo men on a fishing boat watch as a Hyundai comes out of the ocean, slaloms between their net floats and dives under the boat. 'Tiburon,' you see, means 'shark,' and this is a sleek, muscular car. Voiceover: 'It's a whole new Hyundai.'TITLE: Greast WhiteAGENCY: Bates USA West, Irvine, Calif.CREATIVE DIRECTOR: Richard ButtASSOCIATE CD: Mike AndersonART DIRECTOR: John BernardinCOPYWRITER: Lee OliverEXECUTIVE PRODUCER: Sharon Jones VonHulsebusPRODUCTION CO.: Big Eye FilmsDIRECTOR: Buddy ConeCOMPOSITING: Animal LogicMUSIC: Wojahn Brothers_____________________________________________IKEA SEATTLEA nouveau Berliner type talks about 'meine shopping cart chair,' which is 'made to sit and made to roll.' The guy pretends he's in a supermarket, shopping for treats for his stuffed dog, Stinky. Voiceover: 'Sometimes all you want is a piece of furniture you can actually sit on.' Tagline: 'Ikea. Stuff you can use.'TITLE: Shopping Cart ChairAGENCY: McCann-Erickson, SeattleCREATIVE DIRECTOR: Jim WalkerART DIRECTOR: Karla ChildersCOPYWRITER: Bobby PearceAGENCY PRODUCER: Stacy ChatfieldPRODUCTION COMPANY Crash FilmsDIRECTOR Billy Kent_____________________________________________KEDS MAGIC RAYSSet in an animated forest and accompanied by a folky song, this spot gets across the idea that Keds Magic Rays shoes are fun for kids. After all, what could be boring about shoes that 'change colors in the sun'?TITLE: Magic ForestAGENCY: Foote, Cone & Belding, San FranciscoEXECUTIVE CREATIVE DIRECTOR: Paul WolfeGROUP CREATIVE DIRECTOR/COPYWRITER: Jeff IorilloASSOCIATE CD/ART DIRECTOR: Doug PattersonAGENCY PRODUCER: Kate LeePRODUCTION/ANIMATION COMPANY: H-Gun LabsDIRECTOR/EDITOR/HEAD ANIMATOR: Patrick SiemerANIMATOR Adrian DimondMUSIC/SOUND DESIGN: Jim Colao, Robert Coddington_____________________________________________KODAKUsing a Kodak FunSaver, a girl takes pictures of what she sees on Saturday: her feet, her dog, her bowl of cereal, her aerobicizing parents. When she gets the photos developed, a museum curator offers to buy the prints for a hundred grand. At the big art opening, a critic asks what she'll do next. 'Sunday,' she says.TITLE: SaturdayAGENCY: Ogilvy & Mather, New YorkCD/ART DIRECTOR: Rick BoykoART DIRECTOR/PRODUCER Lance DotyART DIRECTOR/CW: David FowlerPRODUCTION CO. Propaganda FilmsDIRECTOR: David KelloggEDITOR: Chris Franklin, Big SkyMUSIC: Jonathan Elias_____________________________________________LEXUSTalk about personification. Here, the Brooklyn Bridge speaks in a raspy New York accent to a Lexus. 'You think you could take me?' the bridge asks. 'You want a piece of me? Let's go. You or me. Right now.' The car negotiates the roadway, passing over a muddy pothole. The ES 300, says the voiceover, is 'undeniably smooth, ever luxurious.'TITLE: Brooklyn BridgeAGENCY: Team One, El Segundo, Calif.CREATIVE DIRECTORS: Tom Cordner, Mark MonteiroASSOCIATE CREATIVE DIRECTOR/ART DIRECTOR: Steve LevitASSOCIATE CREATIVE DIRECTOR/COPYWRITER: Rob SchwartzAGENCY PRODUCER: Jack EpsteenPRODUCTION COMPANY: HSIDIRECTOR: Jim SonzeroEDITOR: Stuart Wax, SW & Co.MUSIC: Jill FraserSOUND DESIGN: Ron Denke, Primal Scream_____________________________________________MILLER LITEThe Miller Lite wackiness continues. Here, an elderly man tries to impress a younger woman at a bar by tossing what looks like a beer nut into the air and lunging for it with his teeth. He fails to catch the flying object, so he slaps the back of his head and dislodges his dentures. The dentures land in his hand, clamped onto the nut.TITLE: TeethAGENCY: Fallon McElligott, MinneapolisCREATIVE DIRECTOR: Bill WestbrookART DIRECTOR: Ellen SteinbergCOPYWRITER Dean BuckhornAGENCY PRODUCER: Hope CovingtonPRODUCTION COMPANY: Atherton & AssociatesDIRECTOR: David Deneen_____________________________________________MOLSON GOLDENThe MacKenzie Brothers, played by Rick Moranis and Dave Thomas, call the shots in this spot. We learn they are making this commercial for free beer. They introduce clips of upscale people enjoying Molson Golden and bring in the 'slogan guy,' who says, 'Molson Golden. The best there is. From Canada.'TITLE: SocializingAGENCY: Young & Rubicam, New YorkCREATIVE DIRECTOR: Manny PerezART DIRECTOR: Nelson MartinezCOPYWRITER: Randy Van KleeckEXECUTIVE PRODUCER: Sande BreakstonePRODUCTION CO.: Coppos FilmDIRECTOR: Brent Thomas_____________________________________________NIKEAt a support group, abnormally fast people (athletes, a Federal Express delivery man and a speedy chef) talk about their quickness. One, the baseball player Kenny Lofton, doesn't seem so confident. The group leader, played by Jan Hooks, says, 'We can't like you until you like you.' The product, of course, is Nike Zoom Air.TITLE: Support Group IntroAGENCY: Wieden & Kennedy, Portland, Ore.CREATIVE DIRECTORS: Jamie Barrett, Larry FreyART DIRECTOR: Kilpatrick AndersonCOPYWRITER: James LeMaitreAGENCY PRODUCER: Lisa JokanovichPRODUCTION COMPANY X-Ray ProductionsDIRECTOR: Jesse PeretzEDITOR Gordon Carey, FilmCore_____________________________________________PINGFor a difficult shot, one golfer tells another to use a double-headed wedge. It works like a razor, he says. The first blade cuts, the second blade lifts. Problem is, the club slices the ball in half. Ping, on the other hand, offers ideas that work.TITLE: Double WedgeAGENCY: The Martin Agency, Richmond, Va.CREATIVE DIRECTOR: Hal TenchART DIRECTOR Sean RileyCREATIVE SUPERVISOR/COPYWRITER: Joe AlexanderAGENCY PRODUCER: Joseph PistorioPRODUCTION COMPANY CrossroadsDIRECTOR: Mark Story_____________________________________________TARGETNew York sidewalk vendors are asked how they would respond to a new store, which has aisles and aisles of merchandise and never feels crowded. A weasel seller says, 'Unless you're looking to buy a weasel, get (lost).' A doughnut vendor says, 'We like here a small place.' Target is the sane alternative.TITLE: WeaselAGENCY: Kirshenbaum Bond & Partners, New YorkEXECUTIVE CD Bill OberlanderASSOCIATE CD Brendan DonovanART DIRECTOR Tom KuntzCOPYWRITER Mike MaguirePRODUCER: Liz GravesPRODUCTION COMPANY Johns + Gorman FilmsDIRECTOR Jeff Gorman_____________________________________________VICTORIA'S SECRETSinger Tom Jones has been put in charge of the Angels. In this case, Angels refers not only to a group of unearthly models, but also to a line of bras and panties from Victoria's Secret. 'I've had underwear thrown at me my whole life,' says Jones from his perch on a cloud, 'but never Victoria's Secret.'TITLE: Tom in HeavenAGENCY: Tarlow Advertising, New YorkCREATIVE DIRECTORS: Dick Tarlow, Ed RazekART DIRECTOR: Carol ClarkCOPYWRITER: Richard JonasDIR. OF BROADCAST: Tanya EnglishASST. PRODUCER: Julie GagliardiPRODUCTION CO.: Ritts/HaydenDIRECTOR: Herb RittsEDITOR: Chad Sipkin_____________________________________________VOLVOIn this gold-tinged spot, a Volvo cruises along a desert highway. The car slows for a picnicking family, freezes in front of a camera set up for a fashion shoot, and stops for schoolgirls crossing the pavement. The message is that Volvo is stylish, yet safe.TITLE: The Road AheadAGENCY: Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New YorkCREATIVE DIRECTOR0: Ron BergerART DIRECTOR: Michael LeeCOPYWRITER: Tony GomesAGENCY PRODUCER Christina deLouisePRODUCTION COMPANY: Smillie ProductionsDIRECTOR: Peter Smillie_____________________________________________WESTERN UNIONOn an Oprah-style talk show, a motorcycle daredevil who's had a bad accident tells how he couldn't get to Western Union to send money to his mother. An audience member says sarcastically that he could have phoned in his order with a credit card. Unexpectedly, his mother appears on stage, riding a motorcycle. But since she didn't receive money for new brakes, she crashes.TITLE: DaredevilAGENCY: Lowe & Partners/SMS, New YorkCHAIRMAN, CHIEF CREATIVE OFFICER: Lee GarfinkelCREATIVE DIRECTOR/ART DIRECTOR: Earl CavanahCD/COPYWRITER: Tom ThomasAGENCY PRODUCER: Chris CoccaroPRODUCTION CO.: HKM ProductionsDIRECTOR: Noam MurroEDITOR: Lori Quirk, First EditionCopyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED National

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Creative Focus: BEST SPOTS

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