Creative: Focus - Agency Producer

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First Conference Spotlights Role in Creative Process
An agency producer is a “part-time psychiatrist, scheduler, creative, producer, placater, baby sitter and the eyes and ears of an agency,” says Frank Scherma, executive producer of radical.media.
Just how this jack-of-all-trades affects the creative process was the focus of the first Broadcast Producers Conference in Beverly Hills, Calif., held two weeks ago. Scherma, who discussed “Nurturing the Relationship Between Production Companies and Agency Producers,” claims “trust is the answer to creating the best work.”




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