Creative on Demand Becomes the Choice Of Dish Latino, Sony

Creative on Demand has been named advertising agency for Dish Latino, a 22-channel Spanish-language programming service of Dish Network.
Creative on Demand topped two undisclosed contenders for the business, which had been held by Bromley Communications of San Antonio. Billings are still to be determined. All media duties for Dish Network are handled by Carat Los Angeles.
The first campaign will include one television commercial, three radio spots and three print ads, said Daniel Marrero, creative director at the Miami shop.
Separately, the agency last week launched Latin America’s first Sony CD Walkman television campaign, which broke on MTV’s Spanish-language network.