Creative: Deja Vu at DDB

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Reunited Creatives Bring Direction And Flair To New York Shop
Last fall, Steve Landsberg and David Nathanson were hunkered down in Nathanson’s corner office on the eighth floor–the creative floor–of DDB Needham’s Madison Avenue digs. The two new co-chief creative officers were wrestling with an administrative problem when Nat Waterston, their former boss at DDB nearly 20 years ago, popped in to say hello. Landsberg and Nathanson exchanged startled looks–the enormity of taking the reins at the agency where they both started their careers had just hit home.
“I remember thinking, ‘Is he going to kick us out of the office?'” Landsberg recalls.
By pairing the two to head DDB’s creative department, agency president Peter Tate reunited the copywriter and art director who began their careers working side by side at Doyle Dane Bernbach in the early ’80s.





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