NEW YORK Four New York agencies await a decision in Church & Dwight's review of creative duties on its Trojan condom brand, sources said.
The contenders are Interpublic Group's Gotham, Publicis Groupe's The Kaplan Thaler Group and two MDC Partners' shops: Margeotes|Fertitta + Partners and Cliff Freeman and Partners, said sources.
Billings on the account, which is currently in-house, are estimated at $10-12 million. The client spent about $10 million on ads last year, according to Nielsen Monitor-Plus. The finalists presented creative ideas to client executives last week and a selection could come as early as this week, said sources.
The agencies either declined comment or could not be reached. The Princeton, N.J.-based Church & Dwight, which also markets brands such as Arm & Hammer, did not return calls.