Creative Briefs

TV for TV's SakeIf strong contenders Fox or PBS win a Cannes Lion this week, another mem or able winner will be added to the archives in the media category. In 1989, BBDO affiliate Contrapunto, Madrid, fetched the Grand Prix for a spot for Spanish television station TVE in which a dog runs away from home be cause his owner watches too much TV. In a spot that won gold for Young & Rubicam, Frankfurt, in 1990, a message that's passed through a line of government officials eventually mu tates into an announcement that the foreign minister is having an affair with the secretary of state. The tag urges viewers to get their news firsthand from ARD and ZDF television. Hal Riney & Partners, San Francisco, won gold in 1996 for a PBS spot in which TV sets placed in unusual locales—a city street, a rooftop and the beach—demonstrate that PBS provides free access to performers like Pavarotti for Americans everywhere. High Production Values NEW YORK—Of the 65 honors given out by the Association of Independent Commercial Producers last week, @radi cal.media earned the most, with eight. Cliff Freeman and Partners, with seven, was the most-honored agency. AICP's 10th annual gala, held at New York's Metropolitan Mu seum, recognized the craft of commercial production. In the categories of production, cinematography and production design, @radical.me dia was honored for Nike's "Mission" spot (in which soccer players out maneuver masked nemeses) from Wieden + Ken nedy, Portland, Ore. Its PBS spots for Fallon, Minneapolis, got two general-excellence honors and one for art direction.Partizan received six honors. Its Fox regional-sports work for Cliff Freeman, New York, was recognized for humor and swept the copywriting category, despite the fact that the only English words appear in the super ("Sports from the only region you care about. Yours"). After debating the wisdom of bestowing copywriting honors on a campaign with limited verbiage, "we finally agreed that the words we could understand were brilliant," says curatorial committee chairman Jon Kamen of @radical.media. Partizan also got humor and sound-design honors for its Levi's "Badger" spot for TBWA\Chiat\Day, San Francisco. Cliff Freeman's Church's Chicken spot (above) and its Sports Geniuses work for Fox Sports got general-excellence honors.The gala will be at the Met again next year because of on going renovations at AICP's traditional location, the Museum of Modern Art. "We were invited back," says Kamen. "Nobody fell in the pool. Nobody stole a mummy." High Production Values New Kids on the Block Blast From the Past New Kids on the BlockThe 11th annual Saatchi & Saatchi New Directors Showcase at the International Advertising Festival in Cannes this week will continue its tradition of quirky stunts. The show case, a compilation of films from directors with less than two years of commercial experience, kicked off in 1999 with the arrival of director Tony Kaye in a coffin to illustrate the de mise of the old guard of directors. The year's introduction comes courtesy of Tim Hamilton and Dave Chiavegato, the team be hind the short film Truth in Advertising, which had a wildly popular but unauthorized run on the Internet last year with its portrayal of ad folks as cocaine-snorting sycophants. The show on Wednesday will feature 27 directors, narrowed down from 500 reels scouted by Saatchi's global network. Among the strongest American contenders are Jason Reit man, the son of director Ivan Reitman and the director of In God We Trust (winner of several film-festival awards), and Chris Smith, who won the 1999 Grand Jury Prize at Sundance for the documentary American Movie. Blast From the PastNow in their 80s, Rob ert Swanson and David Klein illustrated travel posters in the days when commercial air travel was still new and exotic, and the posters made jetting off to Europe seem like a glamorous adventure. That was just the feel that Patrick O'Neill, TBWA\Chiat\Day co-executive creative director, wanted for travel site Or bitz.com's print campaign. So he found some 1960s travel posters on eBay, re searched the artists and discovered that two, Swanson and Klein, were in New York. O'Neill had them recreate that bygone era for the dot-com age with the theme "Visit planet Earth." Crisscrossing gir affes and a paisley-stamped Eiffel Tower, painted in acrylic to accentuate the retro feel, are among the six poster images in the June issues of magazines in cluding InStyle and Van ity Fair. Two more posters have been commissioned. In addition, the first of three Or bitz.com TV spots broke last week. Shot on a Hawaiian beach, they feature a pitchman in swim trunks and lounge music that O'Neill describes as "Don Ho meets Burt Bacharach."

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