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Zen and the Art of Advertising
The producers of Dancer in the Dark, an unconventional musical starring Bj…rk and Catherine Deneuve and winner of the Palme d’Or at this year’s film festival in Cannes, have signed on to make commercials. Zentropa, a Danish film company founded by Dancer director Lars von Trier and producer Peter Aalbaeck Jensen, has partnered with @radical.media to form Zentropa Commercials.
In future, clients will hire Zentropa rather than individuals in the film collective.
The studio, which occupies 40,000 square meters of an old army barracks outside of Copenhagen, includes 42 production companies specializing in various aspects of filmmaking.


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