Grand Clio TV, 1 Gold
Revista E'Poca, "The Week"
W/Brasil, São Paulo, Brazil
Images of various people are paired with calendar graphics and supers explaining how each person measures a week: "To the prisoner, 7 days less. To the sick, 7 days more."
Grand Clio Print, 2 Gold, 2 Silver
Volkswagen Beetle "Fun Fur" "Snakes & Ladders" "Desperate Dan"
BMP DDB, London
Under Beetle-shaped cutouts, copy reads, "Fun on the outside, serious underneath."
Fox Sports "Baby" "Nature Channel" "Milk"
Cliff Freeman and Partners, New York
They catch their loved ones in embarrassing sexual situations, but the only response is a sports querry. Fox Sports Geniuses game show ad muses, "If only every question were a sports question."
1 Gold, 1 Bronze
ESPN MLB Playoffs "Pottery Class" "Pinata" "Swimming Pool"
Ground Zero, Marina del Rey, Calif.
Early in the baseball season, fans are cheery. But by October, "It's do or die!"