Creative Alliance Registers $20 Mil. In New Business | Adweek Creative Alliance Registers $20 Mil. In New Business | Adweek
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Creative Alliance Registers $20 Mil. In New Business

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Creative Alliance and its affiliates have added $20 million in new business since November, said chief executive Debbie Scoppechio.
The Louisville, Ky., shop added hometown clients Kenmark Optical eye care and Four Points Corp., which owns Brendan's jewelry stores in six states. It also won the Dayton [Ohio] Area Health Plan.
Sager-Bell, the shop's second Louisville arm, added Brown-Forman Beverages' Worldwide Tequila Group, plus the Louisville company's Bonterra and Jekel Vineyards.
January & Associates, Nashville, Tenn., signed that region's SunTrust Equitable business, plus Nascar Traditional Licensing, Charlotte, N.C. Finally, The January Group in Chicago gained three local accounts: WBBM-TV, Signal Interactive and Express Trade. --T.W. Sieber