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ATLANTA-More than a year of handling what the client described as “crash and burn” work for Long John Silver’s Restaurants led Doe-Anderson Advertising to capture an expanded national broadcast creative role with the fast-food chain.
The Louisville, Ky., shop will now share responsibilities for development and production of national broadcast advertising with Lowe & Partners/SMS in New York.
Doe-Anderson first handled point-of-sale advertising in selected markets for Long John Silver’s. It was then given local TV and billboard assignments in selected markets as the restaurant experimented with new menu items.
“We did a lot of crash and burn work with Doe-Anderson,” client representative Bruce Hinton said.
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