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NEW YORK Game and toy maker Cranium has appointed Publicis Groupe’s Leo Burnett in Chicago and independent davidandgoliath in El Segundo, Calif., to handle the creative portion of its ad account after a review.
Annual ad spend on the account is estimated at $10 million.
Starlink in Chicago, a unit of Publicis’ Starcom MediaVest Group, has been awarded media planning and buying chores, the client said.
The creative incumbent was MDC Partners’ Kirshenbaum Bond + Partners here; KB+P subsidiary Media Kitchen was the media incumbent.
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