Cranford Will Not Defend Utility

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Little Rock, Ark.-based Cranford Johnson Robinson Woods has come to a “mutual decision” with the client and chosen not to defend its advertising account in the consolidation review being conducted by Carolina Power & Light.
Barb Perkins, vice president of the Raleigh, N.C., office of CJRW, confirmed last week that the shop is no longer pursuing the entire $4 million account, most of which involves media planning and buying by Cranford.
She referred further questions about the review to Atlanta-based consultancy The Bedford Group.

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