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CHICAGO — CareerBuilder has selected Cramer-Krasselt for its $15-20 million account, following a review, the client said.
The Chicago shop bested Bernstein-Rein and Barkley Evergreen & Partners, both in Kansas City, Mo., and MARC USA, Chicago. Doner, Southfield, Mich., dropped out of the review last week.
Incumbent The Martin Agency, Richmond, Va., which won the Reston, Va., online job and recruitment business in 1999, was invited to participate in the review but declined.
C-K will handle brand strategy, creative and media planning, said Courtnie Willard, director of advertising.
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