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Cramer-Krasselt Realizes New York Plans

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CHICAGO After three years of fits and starts, Cramer-Krasselt is opening an office in New York under the leadership of creative directors Dean Stefanides and Larry Hampel.

The office, which opens this week under the name Cramer-Krasselt/Hampel Stefanides, will complement the $525 million network's offices in Chicago, Milwaukee, Phoenix and Orlando, Fla., according to C-K president Peter Krivkovich.

"It's part of a long-term vision we've had for quite awhile," said Peter Krivkovich, the independent agency's CEO. "I have no doubt we'll be at $100 million in billings in New York within a review."

C-K's client list includes Corona beer, Hyatt Hotels and Master Lock. Krivkovich said he is hoping the New York outpost would help land more East Coast clients.

"We passed up a lot of new business pitches that were New York centric," Krivkovich said. "I did not want to open an office based on one client."

Next for the shop is a West Coast operation, Krivkovich said. "We've been looking to open an agency in Los Angeles or San Francisco," he said. He declined to put a timetable on establishing a location in either city, owing to the time it took to open in New York.

Meanwhile, their previous agency, Tucker Hampfel Stefanides, will revert back to its previous name, The Tucker Partnership, according to shop CEO William Tucker.

Hampel and Stefanides announced their decision to start a New York outpost of Chicago-based independent Cramer-Krasselt two weeks ago, according to Tucker. It is not yet clear if the team will hire away any of the shop's staff, he said.