CHICAGO Cellular South is poised to award its advertising account to Cramer-Krasselt, according to the agency. The shop estimated billings were $12 million on the account.
The Chicago independent agency bested Havas' Arnold in McLean, Va., and independent archer>malmo in Memphis, Tenn., in a review according to sources. MDC Partners' Crispin Porter + Bogusky in Miami withdrew from the review early this month, citing the demands of its new Burger King business.
Incumbent Fletcher Martin Ewing, a MDC shop in Atlanta, declined to defend the account, which it held for five years.
Select Resources International in Santa Monica, Calif., oversaw the review. The win includes media buying and planning as well as creative.
Cellular South does business in Mississippi, the coastal areas of Alabama and Florida and in Memphis. The Jackson, Miss.-based telecom also has a license to provide wireless service in Arkansas, but has not yet entered that market.