Cramer-Krasselt has added to its stable of ConAgra brands, landing ad duties for SHK Foods' Ready Crisp bacon brand.
Ready Crisp, a shelf-stable bacon that can be eaten out of the package or microwaved for five seconds, has been available for just four years, and there was no previous agency, said Tom Bush, president of SHK, Madison, Wis.
SHK was purchased by ConAgra last year, giving it additional resources, including marketing money. Bush declined to say how much will be spent on the brand.
A plan that is expected to include TV and radio is being developed by C-K's Milwaukee office.
CK's other ConAgra clients include Cook's Ham, Reddi-Wip topping and Egg Beaters.