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It’s one of the annoying legacies of the ’60s: We’re all expected to be creative, whether we like it or not. The ad here, for an online marketer of artsy-crafty “projects, supplies and decorations,” is not shy about invoking women’s procreative role as evidence of a creative knack. “Once you’ve created the most amazing project in the world, the hundreds we have at Craftopia.com should be a breeze.” Really? One would have thought it takes more skill not to make a baby than to make one.
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