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CPS Direct has added Great-West Life & Annuity Insurance and The Arthritis Foundation’s Joints in Motion marathon training program to its client roster.
Combined spending is expected to exceed $2 million. Both assignments were won after a review of undisclosed agencies.
CPS becomes the primary marketing partner for Great-West Life, Littleton, Colo., a subsidiary of Great-West Life Co., a member of the Powers Financial Group of Cos.
“It proves that insurance is our specialty. Working in the national arena is good [for us],” said Nicholas Vadala, CEO of the Wo burn, Mass.-based
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