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NEW YORK Consumer packaged-goods companies are upping their Internet initiatives, according to a new research report, with particular focus on brand Web destinations.
EMarketer, a New York research firm, said it expects packaged-goods firms to spend $470 million online in 2006, a 17 percent increase from 2005 and 42 percent ahead of 2004. At that level, CPG net ad spending would represent just 3 percent of total online expenditures this year versus nearly a quarter of offline, according to eMarketer.
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