Thirteen years ago when Colette Phillips founded her public relations shop, she not only worked tirelessly to turn a mission into a business, but oftentimes was the lone voice for ethnic marketing in Greater Boston.
Today her shop, CPC Communications in Needham, Mass., faces new competition and is no longer comprised of a single entrepreneur. It has more than a dozen staffers, and recently named Jean Patal, formerly of the United Way of Massachusetts Bay, vice president of client services. Clients include the Kellogg Foundation, Borden's and the Boston Red Sox. CPC also handled FanFest during Major League Baseball's All-Star week in July.
This week CPC and Bell Atlantic will
receive the 1999 Arnold Z. Rosoff Award for Achievement in Workforce Di-versity at a luncheon co-hosted by Boston's
Ad Club and Chamber of Commerce.
Phillips message, however,
has not changed: Talking to customers--all customers--"is good business, not PC business." K