CP+B's King Gets Into the Game

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ATLANTA The King returns to the gridiron today in two new television spots for Burger King from Crispin Porter + Bogusky, the company said.

Two 15-second spots feature the King as part of National Football League games. In one ad, he scores a touchdown and leaps into the stands at the back of the end zone at Lambeau Field in Green Bay, Wis., just like the Packers do. In the other spot, he dumps a cooler of ice water on former Miami Dolphins coach Don Shula at the end of a game.

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