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ATLANTA Four Volkswagen spots for the redesigned GTI model that launched Feb. 10 during the opening ceremonies of the Winter Olympics urge people to “Make friends with your fast,” a tagline that replaces the decade-old “Drivers wanted.”
The TV salvo is the automaker’s first work from MDC Partners’ Crispin Porter + Bogusky, the Miami shop that added the $400 million account at the close of 2005 without a review from Havas’ Arnold in Boston.
Arnold’s work had been idiosyncratic, but largely understated.
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