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CP+B’s Disco Days
Minneapolis is getting its groove on thanks to a giant disco ball (six foot in diameter) going up this week on a downtown billboard. Crispin Porter + Bogusky in Miami created the ad for Blue Cross and Blue Shield of Minnesota’s “Do” campaign, promoting physical fitness. With the help of special lights and a motor, the ball will throw out sparkling light in the area around the billboard. Copy urges passersby to get their “groove on” three times a day for 10 minutes.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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