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NEW YORK Crispin Porter + Bogusky aims to teach the public about the dangerous pollution of some beaches in a PSA campaign for the Surfrider Foundation.
The Miami shop’s campaign consists of a television spot, print ads and guerilla outdoor work pointing out pollution in a tongue-and-cheek fashion. The spot, directed by @radical.media’s Jeff Labbe, shows a girl sadly watching her dead fish being flushed down the toilet. After a day at the beach, she is terrified when the same fish wash into her sand castle.
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