CP&B Takes National Stage With Fla. Win

TALLAHASSEE, Fla.–Crispin Porter & Bogusky’s win of Florida’s $70 million anti-smoking account last week will put the agency on the national stage as 36 other states look to Florida as a pilot for their own settlements. The tobacco industry will also be watching developments closely.
A pledge to try to extend an 18-month campaign to three years and the promise of controversial ads that would have angry children challenging the tobacco industry helped CP&B, Miami, land the business.
“The tobacco companies will try and split us every way they can, and they’re very, very savvy,” said Peter Mitchell, the state official heading the business.