CP+B Pulls Back on the West Coast

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LOS ANGELES After less than three years, Crispin Porter + Bogusky is scaling back its West Coast operations, the shop said.

The MDC Partners shop, which opened its Venice, Calif., office in September 2001, is moving its account service and creative functions to its Miami headquarters. Only the West Coast media buying function will remain.

“Our strategy has evolved since opening in L.A.,” said Chuck Porter, agency chairman, in a statement. “Our clients are here for our thinking, not our location, and we believe the benefits of a shared culture outweigh geographic considerations.



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