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CHICAGO Burger King will return to its “Have it your way” positioning in a new television spot set to break tonight, the company confirmed.
Rob Doughty, a representative for the Miami-based fast-food chain, said the spot would be the first work from new agency Crispin, Porter + Bogusky in Miami. He said he could not offer further details about the spot or its timing.
Burger King abruptly shifted creative duties on its roughly $300 million advertising account to CP+B, owned by MDC Partners, from six-month incumbent WPP’s Young & Rubicam, New York, without a review.
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