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ATLANTA Crispin Porter + Bogusky said it has purchased a 20 percent stake in San Francisco design studio fuseproject, marking the first investment by the MDC Partners’ shop in another agency.
The two shops worked together on the BMW Mini Cooper account, with fuseproject designing merchandise bearing the Mini logo. (CP+B two weeks ago resigned the $25 million Mini account to take on Volkswagen; Mini is currently holding a review.)
Miami-based CP+B was interested in fuseproject because of its “non-traditional approach to the design process with an emphasis on the product’s emotional connection to the end user,” according to a statement issued Monday.
Fuseproject
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