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Cox Target Media (CTM) is merging its Carol Wright and Val-Pak direct mail products to create a single national brand, the company in Largo, Fla., said Friday.
Carol Wright’s national and regional advertising will blend into Val-Pak’s, including Valpak.com, beginning in May, after independent Carol Wright distribution ends with the April 2001 mailing.
“This marriage of local and national offerings with an online component, sets a new standard for the Val-Pak brand and the company,” said Bill Disbrow, CEO of Cox Target Media, a unit of Cox Enterprises Inc.
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