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When Bozell hired Tony Granger from TBWA\Hunt\Lascaris a year ago, his mission was clear: improve the creative product. Granger was making head way, and then the perfect assignment came along: creating ads for the Art Directors Club call for entries—a coveted project agencies can use to really show off their creative chops.
The New York shop went whole hog, creating two posters that would be deemed provocative by any standards. They show women engrossed in the ADC annual—one failing to notice that her kids are about to fry the pet pooch in the microwave, the other ignoring the newborn at her feet, who’s still attached by an umbilical cord (the latter was deemed too radical for the U.S.
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