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CHICAGO Cousins Subs is hoping that using humor to dare consumers into taking ‘bold’ initiatives with their sandwich selections will help the regional chain punch through the popular sub-sandwich category.
The campaign’s first 30-second TV spot breaks today and continues the tagline, “Better bread. Better subs.” The new theme is “A little bold,” said Larry Weissman, client vp of marketing. The effort will run through Thanksgiving in Cousins Subs’ markets in the Midwest and Southwest.
The work is the second campaign from food-marketing agency Noble & Associates’ Chicago office and Noble BBDS’s Milwaukee office since they won the account following a review in June.
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