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An eye-catching direct mail piece for the NBA’s Washington Wizards from Crosby Marketing Communications re-creates the look and feel of a basketball.
An embossed orange envelope with basketball-like bumps was developed by the Annapolis, Md., shop. It was targeted at corporate executives in and around Washington, D.C., in hopes they would consider season tickets as a business investment in building client relationships.
“We purposely focused on the entertainment value, as opposed to promising success in the upcoming season,” said creative director Tom Dijulio.
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