Couples, Adverba Hand In Hand

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Couples Resort in Ocho Rios, Jamaica, will make a rare foray into mainstream media, launching a $1 million image campaign early next year as it looks to revive its brand in an increasingly crowded all-inclusive package resort vacation category.
The advertising print campaign, which will begin appearing early next year in Bride, New Woman, Self, Travel and Leisure and The New York Times, uses inanimate objects, rather than people, to sell Couples as the resort of choice for, obviously, couples.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in