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ConAgra Poultry Co. heard presentations last week from four agencies chasing a branding project for the firm’s Country Pride fresh chicken, the client said.
Sources close to the process estimated the initial budget at $1 million.
Bob Salegna, vice president of sales and marketing for ConAgra Poultry, confirmed the Duluth, Ga.-based firm was considering three Atlanta agencies and a fourth shop outside the market for “some project work . . . that could lead to bigger and better things.”
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