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By Trevor Jensen
CHICAGO–Carlson Hospitality Worldwide has narrowed the search for an agency to promote its Country Kitchen restaurant chain to five shops. Presentations are set for the first week of July.
Minneapolis-based Carlson invited all interested agencies to a review in May and received replies from about 55 shops, said Doug Anderson, vice president of marketing for the 260-unit Country Kitchen chain.
The incumbent, TVRP Creative in Kansas City, Mo., is planning to participate in the pitch.
Other agencies still being considered are MMG Worldwide, Kansas City, and Minneapolis shops Peterson Milla Hooks, Bozell and Kerker & Associates, Anderson said.
The review covers creative work only.
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