Counterpunch

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Here at Adweek, the only thing we were dreading more than recapping 2001 in our Year in Review issue was revisiting those bleak 12 months yet again to select our Agencies of the Year.

It’s always a tedious, nerve-racking process. This time around, we thought it would be even tougher.

In measuring an agency’s success, a major factor—in addition to creative work, management initiatives, account wins and new hires—is financial performance. Given the economy, we knew some agencies’ numbers just wouldn’t hold up.



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