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Former boxer Jake La Motta, of Raging Bull fame, and his son Joe have launched their own line of pasta sauce, La Motta’s Tomatta Sauce, with an unusual campaign from RocketScience Creative.
One print ad (shown here) touts the sauce as “real Italian”; the tagline reads: “A lotta heart. A lotta soul. A lotta La Motta.” It breaks in regional weekly publications.
The New York agency, however, will also be taking out classified ads intended to raise a chuckle from readers of New York, New Jersey, Philadelphia and Chicago newspapers.

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