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NEW YORK Coty has hired independent agency Gyro to handle marketing for the launch of a new fragrance product targeting young men, the shop has confirmed.
The New York client selected the Philadelphia shop after a review in which there were two other finalists: independents DiNoto and Toy, both in New York, said sources. Search consultancy A-Team Advertising Advisors in New York managed the review.
Billings have not been determined. Indeed, the product is in development and has yet to be named; its launch is slated for 2007.
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