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NEW YORK Cotton Incorporated has teamed up with Alloy, a Gen Y marketing company, for a six-month-long Web site and catalog promotion due to launch Monday.
The program, called ClubCotton, will have a significant presence on teen-oriented site Alloy.com through product articles, quizzes, horoscopes, polls and sweepstakes that highlight cotton fashion and promotions. The site will also play up a gift-with-purchase program, in which customers receive a new CD with every $85 cotton purchase. ClubCotton will be featured on Alloy.com’s
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