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A desire to cut costs is driving Qwest Communications International’s $100 million review, which aims to consolidate the business at a single shop, said sources. Although the contest is between five global agencies, a smaller shop in Colorado may play a role in the outcome.
That agency, The Integer Group in Golden, Colo., creates ads for Qwest’s wireless business. Client executives have made it clear that they value their relationship with Integer, which is owned by Omnicom Group and is close to Qwest’s Denver headquarters.
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