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NEW YORK Eveningwear boutique Cache is breaking out the casual clothes in a campaign from Cossette Post that aims to position the apparel as versatile, just like its customers.
The ads move Cache models out of the photo studio for the first time since Cossette Post won the account in 2001, and emphasize the many sides of a woman’s personality. “We dress the parts of you that no one else can” is the tagline.
“We wanted to address the [clothing] line by dimensionalizing the Cache woman,” said Niko Courtelis, deputy creative director at the New York agency.
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