Cossette Post Promotes E-Realtor

NEW YORK Real estate Web site ForSaleByOwner.com this week launched a $500,000 test-marketing campaign in four regions that will likely balloon into a $13-18 million campaign from Cossette Post, sources said.

The test campaign is using print, broadcast and direct mail to raise the client’s profile in Phoenix, Savannah, Ga., Salt Lake City and Las Vegas, said Frank Sampogna, chairman and chief operating officer of Cossette. The creative was developed in-house, but the New York shop will create a new branding campaign based on test results, Sampogna said.