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NEW YORK Horizon Blue Cross Blue Shield of New Jersey is pulling the doctor’s bag out of storage in a branding campaign that plays upon nostalgia to illustrate its commitment to simplifying healthcare.
Three 15-second teaser spots by Cossette Post in New York began running this week. A dog, a construction worker and a beachcomber are each seen digging up a doctor’s bag from the ground with the theme line, “The bag is back.” The ads drive traffic to Horizon’s site, thebagisback.com,
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